SEA+SOLU
SEA+SOLU puts the soul into hair care, bringing a touch of affordable luxury into your daily self care regime. Creating a moment of escapism for your hair. SEA+SOLU was born in Ireland, surrounded by the powerful clear blue waters, natural landscapes and heritage botanicals of Ireland provided us with endless inspiration and unique ingredients. This clean and conscious haircare brand is 100% vegan and cruelty-free.
MAKER created this beautiful, clean brand identity which echoes the brand values flawlessly. Creating the brand logo, colour palette and gradients, visual brand strategy, brand iconography, typography and overall brand look & feel. This complete brand package is empowering, freeing and allows a sense of escapism.
>> LOGO
SEA + SOLU, a representation of escapism and freedom in typographic form. Crafting the typography in a spacious, clean design allowing the logo to breath. The ‘+’ is illustrated this way to symbolise the customisation with this hair care product range.
>> COLOUR PALETTE
Creating a beautiful, beach-inspired colour palette with both soft and deep tones with varying gradients and opacities. Imagine a sunset on your favourite tropical beach and allow yourself to drift there. The gradients of blues, oranges and pinks that make up this beautiful scene were the inspiration behind choosing this palette.
>> VISUAL BRAND STRATEGY
The imagery style designed for this brand is coastal, happy, free, ocean, healthy, wind, relaxed, and female. Capturing the luxury this brand possesses. The iconography is designed to as minimal and clean as the logo, allowing the imagery to be the hero.
>> TYPOGRAPHY
The typography chosen for this brand is broad, spacious and minimalistic. It allows the logo to breath and for the essense of the brand to come through.
We worked with MAKER to create the SEA+SOLU brand. The entire experience of working with the team at MAKER was excellent, and the results surpassed my expectations.
From the start, the team were professional and engaging. My vision, values, and target audience were truly understood, incorporating them into every aspect of the branding journey.
I would recommend MAKER to any business looking to establish a strong and impactful brand presence. The collaborative approach, attention to detail, and ability to capture the essence of a business were excellent. Thank you to MAKER for bringing the SEA + SOLU vision to life.