Irish Hospice Foundation | Grief Awareness Week | Campaign Brand Logo

IRISH HOSPICE FOUNDATION

Be Grief Aware. Show You Care #BeGriefAware

What Is National Grief Awareness Week?

January 22 -28

This is the fourth year Irish Hospice Foundation is running a national grief awareness campaign. Originally hosted in November to coincide with the Good Grief Trust (UK) national campaign, this campaign will now take place each January — a time which can be difficult for many people, including those who are grieving.

Through National Grief Awareness Week, the Irish Hospice Foundation hope to encourage people to be more grief aware and encourage conversations about this typically uncomfortable subject.

Death is such a difficult thing for any of us to face. Despite it being widespread, grief is often misunderstood. Grief is a natural response to the death of someone close. It does not follow a definite pattern and can be different for everyone. The bereaved can be left feeling isolated, lonely and confused. Family and friends may be unsure how best support them. Learning more about grief can help someone before and during the grieving process and can also help the people supporting them.

Further details about the campaign are available on the IHF website:

https://hospicefoundation.ie/our-supports-services/bereavement-loss-hub/national-grief-awareness-week/

CAMPAIGN BRAND CONCEPT

MAKER created this gentle and caring campaign identity to capture the support available to those grieving.

The concept behind the logo is that grief can sometimes feel infinite, that it might never go away, but that there are breaks. These breaks come with the care of those around you who help carry you through the grief. Helping you move forward.

The concept is warm, empathetic, and visualises the idea of being supported by others and in turn supporting others experiencing grief. The lines are imperfect and the style replicates the organic nature of the Irish Hospice Foundation brand language.

The rich orange colour provides a sense of hope and brightness.