Elevate your business into a brand

Elevating your business into a brand by helping you discover your online brand message & brand potential for your business. 

Welcome to Maker Elevate, the podcast dedicated to helping small and medium-sized businesses to elevate their branding game. I’m your host, Kate O’Moore, and I’ve spent years working with businesses of all sizes to help them create strong and memorable brands.

We discuss the challenges that SMEs face when it comes to branding and how to overcome them. We’ll also be sharing some tips and tricks for creating a brand that truly reflects your company’s values and personality.

Whether you’re just starting out or looking to take your existing brand to the next level, this podcast is for you. Get ready to elevate your business into brand with Maker Elevate.

Available on Spotify & Apple Podcasts.

MAKER ELEVATE Podcast Profile Image


Save Time By Building a Consistent Brand

In this episode we explore why investing in a consistent brand can save you time in the long run for your business, with guest speaker, Jing Reilly.


Making the Right First Impression – Brand Consistency

Consistency in design is a way to solidify a customer’s first impression of a brand.
In this episode, we chat about the importance of a good first impression, and how we only get one!
Featuring guest speaker Jing Reilly.


How Familiarity & Consistency in Branding Aids Buying Decisions  

Did you know, that an average adult makes 35,000 decisions in one day? That’s a lot of decisions…

Branding is about that feeling created in the customer’s mind and being consistent can help that feeling of familiarity. In order to build a successful brand, consistency & familiarity really matters to ease the decision-making process for your customers. We have the power to influence other people’s decision-making – brand consistency really matters to ease our decision-making for our customers. We hope you enjoy this episode.
Featuring guest speaker Jing Reilly.


  The commitment to your customers starts with your brand 

Having a strategic & considered brand shows that you are committed to your customers, therefore, building trust.

You can build trust in many ways and branding is one of the most effective for businesses.

– It is how you grow
– It’s how you make sales
– It is how you increase engagement and grow a loyal audience

The best way to persuade clients is to offer the evidence – evidence that they can trust you as a brand and delivering on it.

This month’s video is short & sweet but packed full of takeaways.

Featuring guest speaker Jing Reilly.


  Resonating with your audience as a brand 

How can we resonate with our audiences?

– By being authentic & genuine as a brand.

– Content that speaks to our audience’s needs (value & interest overlap)

– Consistency

In this final episode with our Jing Reilly, Cyberpsychologist, we chat about resonating as brand, consistency and brands that do this well. Being consistent doesn’t mean that you can’t be flexible, but having good consistent foundations is a good place to start in order to build & elevate your business into a brand.


Finding Your People and the Importance of Being Relatable

Time is money when you are a small business and it’s important that we utillise our time wisely when it comes to our finding your people (audience & customers).

Thank you to Jolie Niland for coming on the podcast to get a deeper insight to finding & resonating with your customers.

Want to be the first to hear about the MAKER ELEVATE episodes?

Did you know?

…that being consistent with how you present your brand to your customers can increase revenue by up to 23% and can increase the brand recognition by up to 80%?

Source: Forbes Magazine


Without being aware of what your brand stands for, it’s impossible to choose colours & fonts that ‘speak’ to your audience.


Knowing what your brand stands for & defining how you communicate is an important step in building a brand that your customers grow to love & trust.

Visual Strategy

First impressions are so important for any business. The same as when you meet someone in person, the first impressions of your brand matter greatly.