Insights about all things
How brand consistency can benefit your business and how to improve yours
The first impression that your brand makes is crucial to generate the right response from your potential customers. As the cliché goes, you never get a second chance to make a first impression!
How brand definition can save you time in your business
Business owners often feel overwhelmed when creating visuals for their social media, presentations or other purposes. Find out why this decision-making is time consuming and how working with a brand designer saves you time in the long run.
The fascinating science behind why brand consistency matters
Being consistent helps customers to know what to expect, which in turn will build better brand loyalty.
Consistency is the key to unleash your brand’s full potential
There are a lot of common misconceptions when it comes to branding. Here are the five things we hear most often from the SMEs we work with and ways to improve your brand consistency.
5 powerful ways to improve your Website Shelf branding
When you go to the supermarket the premium priced products are displayed at eye level and at the end of the aisles. Decades of studying the psychology and behaviour of customers in the supermarket has led to invisible strategies to get shoppers to spend more money....
5 Eco-Friendly Ways To Wrap Gifts This Year
Ireland is expected to generate 83,000 tonnes of packaging waste over Christmas. That’s on average 16,600 male elephants! This year we have put together a list that might tackle this number (think of the elephants!) Every little thing helps, so here are 5 eco-friendly...
The Making of the MAKER – Rising Star Award Winner
“I am delighted to be awarded the Rising Star, it gives a further lift to my growing business and gives me a huge sense of achievement and enthusiasm for what’s to come in 2020 for MAKER” Kate O’Moore, Creative Director and Founder of MAKER was awarded the 2019...
The future of packaging
“Design creates culture. Culture shapes values. Values determine the future.” Robert L. Peters, designer and author Design has always played a strong role in packaging and in its influence of purchase. On the retail shelf, products strive to be the loudest, brightest...
OFFSET – The Creative Summary
What a wonderful way to celebrate 10 years of creative inspiration – we certainly soaked it all up. Here is our highlights from OFFSET 2019. According to Ciarán Ó Gaora, Zero-G, working with international clients is a series of conversations and building international...
Always Judge A Book By Its Cover
In 2019, brands are expected by customers to provide an experience, be that online or offline. Your packaging represents your brand just as much as your website, business cards, employees and in-store/online store. Well designed packaging is a way to continuing to...