Insights about all things
graphic design
5 powerful ways to improve your Website Shelf branding
When you go to the supermarket the premium priced products are displayed at eye level and at the end of the aisles. Decades of studying the psychology and behaviour of customers in the supermarket has led to invisible strategies to get shoppers to spend more money....
5 Eco-Friendly Ways To Wrap Gifts This Year
Ireland is expected to generate 83,000 tonnes of packaging waste over Christmas. That’s on average 16,600 male elephants! This year we have put together a list that might tackle this number (think of the elephants!) Every little thing helps, so here are 5 eco-friendly...
The Making of the MAKER – Rising Star Award Winner
“I am delighted to be awarded the Rising Star, it gives a further lift to my growing business and gives me a huge sense of achievement and enthusiasm for what’s to come in 2020 for MAKER” Kate O’Moore, Creative Director and Founder of MAKER was awarded the 2019...
The Future Of Packaging
“Design creates culture. Culture shapes values. Values determine the future.” Robert L. Peters, designer and author Design has always played a strong role in packaging and in its influence of purchase. On the retail shelf, products strive to be the loudest, brightest...
OFFSET 2019 – The Creative Summary
What a wonderful way to celebrate 10 years of creative inspiration – we certainly soaked it all up. Here is our highlights from OFFSET 2019. According to Ciarán Ó Gaora, Zero-G, working with international clients is a series of conversations and building international...
Always Judge A Book By Its Cover
In 2019, brands are expected by customers to provide an experience, be that online or offline. Your packaging represents your brand just as much as your website, business cards, employees and in-store/online store. Well designed packaging is a way to continuing to...
Branding Highlights from WebSummit 2018
This year at the WebSummit in Lisbon, there was a huge emphasis on the importance of design and creativity. This was inspiring for us to witness the value of design growing in brands and that the importance of design in brand value and storytelling is as crucial as...
Dublin Regional Enterprise Awards – Finalist
This year, Kate O’Moore, Creative Director of MAKER was a finalist in the Dublin Region Enterprise Awards 2018 in partnership with the Local Enterprise office, Microfinance Ireland, and the Department of Employment and Social Protection (DEASP). These...
Advertising Strategy – Being where the conversation begins
Within the Irish culture, our courage and plans usually stem from a few pints with friends creating locked in promises of hiking trips or sun holidays. The conversation was created here, the seed has been planted. Could a relevant ad here encourage a call to action or...
The Importance of a Brand Story – with Cornude Artisan Popcorn
The six most powerful words in the English language are; ‘Let me tell you a story’. These six short words instantly capture anyones attention and curiosity. Understanding your client’s brand story is the first step to great visual communication. I recently created a...
