The first impression that your brand makes is crucial to generate the right response from your potential customers. As the cliché goes, you never get a second chance to make a first impression!
Business owners often feel overwhelmed when creating visuals for their social media, presentations or other purposes. Find out why this decision-making is time consuming and how working with a brand designer saves you time in the long run.
There are a lot of common misconceptions when it comes to branding. Here are the five things we hear most often from the SMEs we work with and ways to improve your brand consistency.
When you go to the supermarket the premium priced products are displayed at eye level and at the end of the aisles. Decades of studying the psychology and behaviour of customers in the supermarket has led to invisible strategies to get shoppers to spend more money....
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